Money/information KW treated differently than info-only keywords?

[JohnRoy]

In another thread about keyword stuffing (over-optimization) Tedster stated that

keyword spam detection will end up DIFFERENT for specific keyword phrases (certain markets and website taxonomies.) So the stuffing threshold will be set by a statistical values that are seen across a large number of sites in any given niche.

Articles will see a very different threshold than point-of-sale pages.
[webmasterworld.com...] #msg4491770

While watching an ecommerce site' blog it appears to me that not only entire markets or niches are treated differently, but even in the same site and in the same content data pool, there's a difference in ranking for keywords that have no cash value and are informational only vs keywords that have both, information and money.

(Getting the best out of your widget VS How to find cute little widgets)

Needles to say that in overall the content is 90% unique for all keywords; same bounce rate; no ads on any page; content for all keywords treated the same way etc.

...and yet, the information/no money keywords perform well (overranking Google's Wikipedia/eHow) while the other money/information keywords don't rank as well.

Am I right?

If yes - what might be the solution?

[JohnRoy]

To add to overall figures:

The 'keyword' density for all optimized pages is set to 1.5 to 2% - and includes the following:

URL
Title
Description
Meta KW
H1, H2, H3
Alt for image
Alt for outbound link
Top of first paragraph
Bold, Italic, Underline

AGAIN: the NO-Money (yet competitive) pages get noticed. The others not..

[Sgt_Kickaxe]

The June 2012 leaked version of the Google rater handbook(I dont know if there is a newer version) tells human evaluators to consider pages differently depending on intent. Action, informational and navigational. I see affiliates trying to target action visitors with informational pages and this just doesn't work right now. Action pages for shopping require a checkout cart, help options and preferably an address and phone number. Comparison, reviews and other buying features also help. These are things affiliate sites often lack.

[JohnRoy]

I was not talking about affiliates targeting money keywords with informational pages. You're correct on that.

My observation is from a blog on a ecommerce site which gets desired ranking for some keywords, but less for others.

The difference seems to be (or maybe it's just an assumption?) that informational keywords with no cash value are ranked higher than informational keywords which also have some cash value.

As mentioned, here's an example:

Getting the best out of your widget (=read only. High in serps)

How to find cute little widgets (=potential buyer, lower rank)

[JohnRoy]

ok... So I'm wondering...
is this another factor in the issue of Zombie Traffic [webmasterworld.com] ?

[Robert Charlton]

My observation is from a blog on a ecommerce site which gets desired ranking for some keywords, but less for others.

Are you talking about the same word or phrase under two different circumstances... or are you talking about two different phrases?

If the latter, have you looked at how competitive the different phrases are?

Also, is it possible that the information articles are getting more inbound links, perhaps from better sources, than the money articles are getting?

[gouri]

Are internal links in the body text and navigation links also looked at when determining keyword density?

[JohnRoy]

@Robert
It's about two different phrases, and both have similar compete rates, in overall.

In fact, some no-money phrases (that rank high) have more competition than the money phrases (which don't rank as high).

Also, is it possible that the information articles are getting more inbound links, perhaps from better sources, than the money articles are getting?

good point; but it appears that the IBL is the same. As mentioned earlier all phrases are treated equally in regards to content, material & layout, so they should both deserve the same inbound link rate.

@gouri
Internal links in the body text are looked at when determining keyword density. Navigation links are not taken into consideration; in fact they're almost not there.

[JohnRoy]

Comparison, reviews and other buying features also help.

Although the issue is not affiliate stuff, but informational stuff where the money-keywords apparently don't get same high rankings as informational-only keywords

- the following was suggested by a colleague;

try modifying the information-only content to phrases and paragraphs that shall help change viewers attitude from visitor mode to buyers mode

My question is if this is possible at all, and if yes, is it worth the hassle taking into consideration that no one confirmed yet that Money/information keywords are indeed treated differently (and if it's true, won't the modified content drop their rank?)