Do I need to use a software or can I just write the reviews my clients send me in microdata format on my website and then the rich snipets reviews are going to magically appear ?
Thank you,
tedster
3:55 pm on Oct 12, 2012 (gmt 0)
If your mark-up is technically correct, it can be added manually or via programming. However the "magic" depends on Google - the appearance of rich snippets in the SERPs is not a guarantee.