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Google Updates and SERP Changes - October 2012

     
7:21 pm on Sep 30, 2012 (gmt 0)



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Hi All - First time poster long time lurker.

The sites I run have been decimated by this last change (or changes). All affiliate sites, many with good articles, great product browsing, responsive design etc. Traffic is down 90% overnight - conversions on whats left are terrible! Never ever seen it this bad. If Google are trying to eliminate affiliate sites they did a pretty good job on mine.

I have lots of EMDs which were hit hard, but also many non EMD sites that were also hit hard.

Almost seems like Google is trying to confuse us by giving us a Panda update 10 or so days ago, closely followed by EMD destruction and Image update... Now its really getting tricky to figure out what actually caused the drop in traffic, let alone recover.

I'm still sorting through the debris trying to figure out why some sites survived and the majority didn't.

[edited by: tedster at 4:37 am (utc) on Oct 1, 2012]

7:33 am on Oct 23, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



if google now relies on this data for ranking purposes then guess what will GA show for the brands! 500% increase?

ohno:
Our weatherreport: till today 8 am traffic was quiet well, then switch turned off.
Meanwhile passed through queries heading towards ZERO.
One query that we had yesterday and have been on #1 sees us now at #16. What a jump! How can an algo change a position so much?
9:15 am on Oct 23, 2012 (gmt 0)

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Ok, something major is going down... seeing large shifts and we also have US news snippets in our UK SERPs!
9:29 am on Oct 23, 2012 (gmt 0)

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I'm not seeing anything in the UK. Not in my SERPs at least.
9:30 am on Oct 23, 2012 (gmt 0)

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petehall,

I think itīs panda refresh, a little bit to early but it seems like
9:37 am on Oct 23, 2012 (gmt 0)

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It's been 6 months since Penguin was launched. Perhaps they will finally let some sites out of purgatory?
10:41 am on Oct 23, 2012 (gmt 0)



seeing movment too, some main keywords on my UK website were nowhere to be seen for a week and now they have jumped onto page 1.

USA website serbs been climbing steadly since the end of sept
10:47 am on Oct 23, 2012 (gmt 0)



Something happening but not for the better for us. Hardly any traffic & zero conversions. SERP's I monitor look to have more Amazon & eBay results. Seriously Google just .... off now.
11:23 am on Oct 23, 2012 (gmt 0)



Seeing a recovery for Pandalized article pages. Please let it stay! The changes I made during the last months were improving article titles and putting a noindex tag on some pages were the content was too shallow. Last night I was reading some Panda recovery stories and decided to use the following weeks to re-write all articles that are lower quality. Even if I recover I will do it just to play safe.
12:00 pm on Oct 23, 2012 (gmt 0)

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US site, product buying guides.

We're seeing a +100% increase of Google referrals on a Penguin affected site, however, it is not on any of the terms or pages that were lost during April 24th Penguin. The increase began around 3PM ET yesterday.

I seem to recall reading somewhere that 6 months was the assumed amount of time for an unnatural links penalty. (may have been opinion, versus from G*) We're 6 months from April 24th, so it may be that many of the sites who have cleaned up from that date, will start coming out of the penalty box now.
6:23 pm on Oct 23, 2012 (gmt 0)



Seeing alot of movement in SERPs starting today at 12.
9:13 pm on Oct 23, 2012 (gmt 0)

10+ Year Member



One of my sites hit by Panda and Penguin is up 50% every hour for the day so far today. I really hope this sticks.
9:29 pm on Oct 23, 2012 (gmt 0)



BrightLocal reports seeing UK tests of different navigation and removal of "choose your location" for searching. Another SEO tool getting the axe?

[brightlocal.com...]
9:44 pm on Oct 23, 2012 (gmt 0)



Big movements in my niche.
For me some big KWs up, some down.
9:53 pm on Oct 23, 2012 (gmt 0)

WebmasterWorld Senior Member zeus is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I dont see anything at all
9:55 pm on Oct 23, 2012 (gmt 0)

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me too zeus :(
10:58 pm on Oct 23, 2012 (gmt 0)

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If anything it looks like a black hole that you are getting sucked into. It's hard to be punished for something that you might have done but not knowing really what and how to change... A new better search engine seems like a better idea for every day...
10:58 pm on Oct 23, 2012 (gmt 0)

5+ Year Member



If anything it looks like a black hole that you are getting sucked into. It's hard to be punished for something that you might have done but not knowing really what and how to change... A new better search engine seems like a better idea for every day...
12:27 am on Oct 24, 2012 (gmt 0)

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Sorry for the duplicate post :(
6:37 am on Oct 24, 2012 (gmt 0)



I've seen some movement, some terms have Google Shopping results at the top with wikipedia below them (was vice versa). It may be my eyes but has the organic SERPs area shrunk again? Some terms have really shaken up since yesterday with big brands getting a major boost for products they don't even seem to sell!
6:46 am on Oct 24, 2012 (gmt 0)

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Didnīt anybody notice huge serps movements yesterday?

After gaining 30% the last 7 days, this seems to vanished yesterday. This was the same a week before ( also tuesday ). Is tuesday the new thursday?
6:51 am on Oct 24, 2012 (gmt 0)



/\ I've noticed that too Martin, but then last Thursday was awful too :(
8:09 am on Oct 24, 2012 (gmt 0)



Not sure how accurate it is but mozcast.com seems to be saying plenty of variability at the moment. if you click on metrics and then serp count there was a big spike.
5:46 pm on Oct 24, 2012 (gmt 0)

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Some terms have really shaken up since yesterday with big brands getting a major boost for products they don't even seem to sell!


This reached a ridiculous level ages ago and is still getting worse. Is it a bug in the algo, I wonder? Or is it a deliberate policy that they are bringing in gradually, wiping out thousands of small businesses to the benefit of the big ones over a period of time instead of all at once? And if so, why are they doing it, I wonder? It's certainly not to improve the SERPs, that's for sure. I'm usually too old to fall for conspiracy theories but this smells bad.
10:38 am on Oct 25, 2012 (gmt 0)

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Or is it a deliberate policy that they are bringing in gradually, wiping out thousands of small businesses to the benefit of the big ones over a period of time instead of all at once?


I do believe many would subscribe to this theory about wiping out thousands of small businesses. It certainly does seem this way and in a purposeful manner.
10:45 am on Oct 25, 2012 (gmt 0)



Yes, it is hard to ignore/not take this personally. You see big brands ranking for products they don't even sell yet the small retailers who DO sell them (& indeed specialise in them!) are no where to be seen! The SERP's right now look OK for us yet it is very quiet. Traffic has been up this week but we have loads of foreign visitors(USA in the last 24hrs).
4:38 pm on Oct 25, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Image sites (houzz porn) now outranking us in nearly ever corner or our niche, spamming the serps with over a half million photos and associated keyword loaded descriptions, its domain crowding everything good out of the serps. Google sure seems to pander to the well funded (VC) start ups.

For each & every suggestion at the bottom of the page, this same site pops up (multiple times) for nearly all searches, yet is in most cases not delivering the search term info. - result? another poor user experience.
5:36 pm on Oct 25, 2012 (gmt 0)

WebmasterWorld Senior Member



On one of my queries yesterday, suddenly 6 Pinterest boards jumped onto page 1. This is really strange. They all have pins going to my page and various others, which they now outrank. So, my Google traffic is dismal as it's been since Penguin, but my Pinterest traffic is way up... driven by Google.

That's just bizarre, IMHO. For 6 Pinterest boards to be on page 1, and all linking to the same stuff (so they're not even easily distinguishes from each other)... that sort of thing really irritates me as a searcher. What is Google trying to do here?
6:33 pm on Oct 25, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Massive photo album sites and their inherent repetitive wording are blowing right past the algo's that are supposed to be limiting obvious regurgitation and OSEO. Perhaps size does matter after all.
6:43 pm on Oct 25, 2012 (gmt 0)

WebmasterWorld Senior Member



Could it be that images are suddenly being valued more? Even if they're the same images over and over?
6:56 pm on Oct 25, 2012 (gmt 0)



Image sites (houzz porn)


Yep, I've been seeing that site rising through the SERPs all year, nice when you've got USD 13 million in funding...it's one thing looking at pretty pictures of finished projects however absolutely useless when it crowds out the real-world suppliers...oh wait, that's where I've got it wrong, it's all about dreams, not the reality!
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