I hope I'm posting this in the right place and that someone out there possibly has an answer.
We have several websites where advertising is sold and all ads are run through OpenX rather than as direct links to the advertisers.
Ad advertiser contacted me yesterday with screenshots from his webmaster tools account where google is now listed more than 100k links from our various sites as links to his site. The majority of these links are not even to his site and are actually other advertisers or our own sites.
I can't find anything related to a bug in OpenX and everything is setup correctly with regards to his ads. In other words, his ads are only on the relevant site where they're supposed to be, yet links to other sites on other non-relevant websites are now being seen by webmaster tools as links to his website. I'm also not seeing this duplicated in our own webmaster tools accounts, which I assume we would seeing as I have internal links setup in openx as well.
Anyone have any idea on why webmaster tools would be counting these links as links to his site when they're not?