I work in a niche where my website gets information about an event (since it is difficult to explain the context with just 'widget' lingo, let's say it is something like say exam results) a couple of hours or so before others. Once the results are announced, every other website in my niche updates their content. Also, there is this sudden surge of traffic from the students for a short window of time.
I've noticed that despite being the originator of the content, we are unable to make it to the top of the SERPS soon enough to be able to reach out to the sudden surge of traffic who appear.
Any idea how to rectify this situation so that we, as the originator of the content, can see higher visibility in the SERPS?