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Duplicate content ok given enough authority, how to test?



1:02 pm on Aug 31, 2012 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

I recently did some research about some point of sale gear required by government to collect tax revenue and was fairly surprised to see that the first 78 Google results were to only 11 different sites and all 78 results featured the exact same public release statement, all of them.

- Blogs that discussed the release were not ranked in the top 78
- Forums were nowhere to be found
- interpretive reporting and opinions were not found on any of the pages
- 95% of the articles either did not allow or did not have comments
- no social networks were featured though the issue is discussed in each of them

I'm going to assume that these 11 sites had enough authority to be able to post 100% duplicate content and still rank, since that's the end result, but my question is - how can I tell if my site has enough authority to get away with publishing a press release which is pure duplicate content, and still rank?

It's a chicken and egg thing, I don't want to do harm to my own rankings trying it out but if it is accepted from my site my readers may want to read the releases too, any suggestions?


4:46 pm on Aug 31, 2012 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member

G used to use PageRank to determine which site had the "original" content (date of discovery be damned), and from what I see I still believe this is a large part of it. G is supposed to be looking at some other signals to determine ownership, besides author not certain what they all are but probably include DoD and maybe some social signals.


8:36 pm on Aug 31, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Have you considered putting it on a different domain, one that you don't care about? You could then link to it from your main site with a nofollow link.


4:58 pm on Sep 4, 2012 (gmt 0)

5+ Year Member

different domain = less authority, but maybe it's good enough

Compare your sites metrics with the metrics of your competitors already ranking for duplicate press releases.
Post some press releases and monitor closely which press releases are indexed (multiple granular sitemaps and WMT) and which press releases rank.
Throw links on the press releases if they don't rank to find out if ranking is possible and just a question of link quantity/quality.

How to reach the best possible (technical) quality is another question. Maybe you can find some inspiration in my latest thread: [webmasterworld.com...]

[edited by: tedster at 1:19 am (utc) on Sep 5, 2012]


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