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During the transition from the old rank to the target rank, the transition rank might cause:
a time-based delay response,
a negative response,
a random response, and/or
an unexpected response
The assumption I see is not that "all SEO is spam"
What is of issue here and what I am addressing is how the Industry does things.
Internet marketing community. It's about the Industry, capital I
The SEO community, particularly in the USA is particularly incestuous, every one praising everyone else, everyone knows everyone else, everyone links to each others blogs and sites, and some are waaay too close to G to be objective, even if they wanted to be..
While the description to follow may describe the conventional ranking algorithm as being based on just link-based information, the conventional ranking algorithm can be based on factors other than or in addition to link-based information. The phrase "ranking factor" or "ranking factors" might be used to refer to any type, or all types, of factors that might be used in determining the rank of a document, such as link-based information, an information retrieval score based on a match of a search query term to the content of a document, an indicator of document freshness, information regarding the manner in which a document's content changes over time, information relating to user behavior associated with the document, etc.
But this patent does make me wonder whether a manual inspection flag can also get thrown just by regular tweaking. If I were in a betting mood, I'd bet yes. In fact, this patented action may be an attempt to automate some of that manual inspection.
I understand you are disappointed with the changes the we've made via the Penguin update. The idea was so that high quality websites, which are valuable to users, offering good quality content may be rewarded. This is so that user experience is enhanced.
If google implemented the algorithm outlined in the patent, some pages would get randomly (and undeservedly) pushed up in the serps for certain search terms. This would generate bouncy and poorer converting traffic. (They may be good pages, just bad for the terms they are being artificially elevated for.)
17. The method of claim 9, where the rank transition function causes the transition rank to initially decrease and to increase, after the decrease, during the transition period.
If these transitional ranking shifts are followed by what looks like a responsive action from the website, the URL or website which was previously only SUSPECTED as spam, might now be positively tagged as spam.
In the list of spamming techniques in Bill's article, keyword stuffing and meta tag stuffing got my attention. To me it didn't suggest that title tweaks, or tweaks of anything else is a problem unless your tweak is a spamming technique, such as keyword stuffing.
such as keyword stuffing, invisible text, tiny text, page redirects, META tags stuffing, and link-based manipulation.
No element, act, or instruction used in the present application should be construed as critical or essential to the invention unless explicitly described as such. Also, as used herein, the article "a" is intended to include one or more items. Where only one item is intended, the term "one" or similar language is used. Further, the phrase "based on" is intended to mean "based, at least in part, on" unless explicitly stated otherwise.
[edited by: TypicalSurfer at 1:40 pm (utc) on Aug 21, 2012]