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Does keyword in URL help SEO?

     
6:22 pm on Jul 26, 2012 (gmt 0)

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Does have a keyword in your URL still carry much SEO weight in Google's Ranking Algorithm?

I'm seeing several competitors coming up before me and the common thread is that the keyword I'm searching on is in their URL and not mine.

Regards,

John
7:25 pm on July 26, 2012 (gmt 0)

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Are you asking about anywhere at all in the page's URL - or keyword in the domain name?
11:26 pm on July 26, 2012 (gmt 0)

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Keyword in the domain name
1:15 am on July 27, 2012 (gmt 0)

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This is one of those fuzzy areas. Google claims keyword in domain name is dialed way back, but webmasters still see it creating a strong advantage. The challenge in analyzing this effect is in sorting out the influence of backlinks with the domain name used as anchor text.

My own experience is that keyword in the domain name is only a small help - but it is definitely a real help. Since it's an important keyword, there are bound to be a lot of other relevance signals around that keyword on the pages of the site.

Then there's the user data possibility - keyword in domain name is going to draw user clicks, and that could indirectly help the site rank better, too.
8:53 am on July 27, 2012 (gmt 0)

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On most searches for two or more words you are quite likely to find one or more of these words in the domain names of the top results. To me this indicates that it is still fairly important.
12:57 pm on July 27, 2012 (gmt 0)

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Thanks for the info everyone. It seems's to me that it is still important and although we don't have our main product keyword in the URL I feel that other factors (content, etc...) can help. We come up right after out competitors in the SERPs, but I doubt we can achieve a #1 position.
8:31 pm on July 27, 2012 (gmt 0)

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I've always felt that the boost from a keyword in the domain name is in fact due to the "company" name which appears in inbound anchor text. The boost is not from the domain name itself.

Also, it should be noted, some keywords in a search query are more competitive than others, so you might see a rankings boost from some company name/domain word matches to a desired query, but not from others.

Additionally... whether the domain is a clunky kwd1kwd2kwd3.tld domain, or is a keyword domain name that also has a lilt and can become a brand is, I feel, an important consideration.

And "other factors", of course, always enter into it.
7:51 am on July 28, 2012 (gmt 0)

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I've always felt that the boost from a keyword in the domain name is in fact due to the "company" name which appears in inbound anchor text. The boost is not from the domain name itself.

Well yes but it it is a boost.
1:20 pm on July 28, 2012 (gmt 0)

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Well it certainly doesn't hurt :)

But I'd opt for building a brand first when picking a domain name, and if you can naturally work in a keyword then it's a bonus b/c you gotta figure it helps somewhat with relevancy scoring.