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I think that the writing is on the wall for commercial sites in the serps.
IMO search is getting to be a lot more competitive
Googlers say there is no connect between advertising and the algo.
Googlers say there is no connect between advertising and the algo. I believe this.The algo is constantly being altered to prevent people from using Google for free advertising. That is surely one connect?
What I see going on is the systematic numbing down of the serps, google slowly and methodically training searchers to disregard the serps in favor of adwords, local, shoping, knowledge graph... the move from organizing the worlds information to providing the worlds information... or not, who knows.This is more like the truth as I see it. Think about it. If you were running google for the shareholders would this not be on your agenda?
I just don't believe that Google punishes webmasters in the organic results in order to force them to use Adwords. It's just not a long term strategy.
For every business that loses organic traffic, another one gains it
And it isn't Google's strategy either. For every business that loses organic traffic, another one gains it. I know of several that recently dropped Adwords because their organic traffic is now very strong.
I think google see that as they improve their users' experience, engagement improves and so do their revenues.Personally I see no improvement in user experience at Google. AFAIAC the results are no better now than they were a year ago.