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Ajax - crawling vs Google ranking

4:19 pm on Jul 12, 2012 (gmt 0)

10+ Year Member

OK, so we know that it can be tricky to optimize a website that uses Ajax.

But will Ajax influence ranking? Basically, if the Google bot had a hard time crawling the page, but was able to, will that influence how the page is ranked?

Or is ranking a totally different issue from indexing?
8:23 pm on Jul 12, 2012 (gmt 0)

5+ Year Member

Google will still see the page but ajax content isn't crawled by default - so yes, if you have content that you want ranking but it's delivered via ajax request then there's special steps you need to take in regards to URL structure.

Here's the documentation on it - [developers.google.com...]

[edited by: tedster at 9:58 pm (utc) on Jul 12, 2012]
[edit reason] make link clickable [/edit]

9:24 pm on Jul 12, 2012 (gmt 0)

10+ Year Member

My pages *are* being indexed, but the ranking is much worse than before I changed the website a year ago. just wondering if Ajax is to blame or if it's something else.
9:55 pm on Jul 12, 2012 (gmt 0)

5+ Year Member

The thing you need to consider is this: do the ajax controls affect what content is displayed? I'm not sure what you're using ajax for, so it's impossible to say.

Google will only see what's displayed in a non JS browser by default. So if the content displayed on page *without* JS has changed since, that could have affected your ranking, yes.

If you've just implemented an Ajax-driven favorite button, sort options, etc that's not going to impact ranking.
10:44 pm on Jul 12, 2012 (gmt 0)

10+ Year Member

Yes, ajax controls what content is displayed.

So using Ajax will not only affect if a page gets indexed or not, it will also affect the ranking?

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