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.co.uk domain, geo,location meta tags, and localised to uk traffic in google webmaster. Is that what you meant?
Yes, b ut they are searchning not for private information/widgets but for their job/business. Most employers will tolerate privat internet use.
If you're used to the old school SEO approach - where you make changes and inch your way up the rankings, tracking what specific changes had what effect - then you may be out of luck today. It still seems to work a little bit like that right now, but not really all that much any more. Google uses statistical sampling, and we are pretty much in the same boat - we've got to look at the big sweep of things.
They use statistical sampling to make sense of all those results, to see which types of results are most pleasing to their users.
They are testing and testing again, overlapping various tests for different types of user satsifaction, and so on.
Google's business absolutely DEPENDS on their ability to measure user satisfaction.
user satisfaction seems to be at an all time low.