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Smarter best guesses
When you search with an image, we use computer vision to try and figure out what the image represents, and then show you a “Best guess for this image.”
Knowledge Graph results
With the recent launch of the Knowledge Graph, Google is starting to understand the world the way people do. Instead of treating webpages as strings of letters like “dog” or “kitten,” we can understand the concepts behind these words. Search by Image now uses the Knowledge Graph: if you search with an image that we’re able to recognize, you may see an extra panel of information along with your normal search results so you can learn more.
More comprehensive search results
Finding more information about an image is the most common use of Search by Image. Very often this information is found on websites that contain either your image or images that look like it. We’ve made recent improvements to our freshness, so when photos of major news stories start appearing on the Internet, you can often find the news stories associated with those photos within minutes of the stories being posted. We’ve also expanded our index so you can find more sites that contain your image and information related to it.