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Competitor hurting my client's brand name and reputation

12:54 pm on Jun 28, 2012 (gmt 0)

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One of my clients competitor has created a service comparison page on his website clearly showcasing the logo and name of my clients company. The page is appearing in Google top 3 for my clients brand name.

Is there anything I can do to get this page out of Google index. I have already reported the page to Google Phishing Filter
5:45 pm on June 28, 2012 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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If it is a legitimate comparison and they are not claiming to represent your client's brand, it would likely be legal in the USA under the Fair Use principle.

I would suggest using some simple, old fashion reputation management methods. Launch multiple sites (repair site, forum site, blog site, etc.) to crowd out the top ten. Also think about building up the social profiles (facebook, twitter, etc.) and then pointing links to them so they also rank in the top ten.

If what he is doing is legal (check with your lawyer) then you can also return the favor and create a comparison page to start ranking for his brand names.
6:04 pm on June 28, 2012 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Also there's what I consider to be Step #1 of any reputation management crisis. If the negative evaluation is true in any way at all - then own the problem first, fix it next, and then make a lot of noise about the fix. That not only is honorable, it can start such a positive buzz online that your rankings soar.

I've worked with a lot of reputation management situations. No matter what you do, you can't usually achieve a quick fix. It's a many month, even a many year process in most cases.

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