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Creating a new site to recover from a Penguin hit

     
11:50 am on Jun 28, 2012 (gmt 0)

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Hoping some people can offer feedback, I have a penguin hit site... lost 90% of its organic traffic. I have cleaned up the link profile massively and this has lead to a better anchor text diversity (what I considered the major issue).

Now I am waiting for the next Penguin Update to see if this has any impact, but I am also debating whether to create a new site with reworded data on it (but basically a duplicate) in case rankings don't return. I cannot continue with the rankings as they are its killing my business and I don't want to wait another 2 or 3 weeks for an update and to see zero improvement.

If I am going to create a new site are there any recommendations? I want to keep the old one up as it is still drawing in people from Yahoo and Bing and in case rankings do return. Anyone in a similar position?

[edited by: tedster at 1:18 am (utc) on Jun 29, 2012]
[edit reason] fix important typo [/edit]

1:33 am on June 29, 2012 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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A new site could provide some sales for a while - but you still need to market it, attract a backlink profile, etc, etc. And when you're done, you just might be competing against yourself for resources. Maintaining two sites takes more from your company than one did.

How big a site is this? How many products, total? I ask because rewording a lot of product pages in a truly effective way could be a huge project.
6:49 am on June 30, 2012 (gmt 0)

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cclayton,

Well if you deleted all the spammy links for your site, now you have to wait for the next penguin update, to see ur back in your rankings, I really doubt because most of the people who are effected they are receiving any organic traffic from G. You must send a re consideration request regarding the same and wait for the message from G.