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Does the Sandbox still exist, or has it ever existed?



10:01 pm on Jun 18, 2012 (gmt 0)

Much speculation has been made about the sandbox. But does it still exist with recent updates and a panda dominated algo. Or for that matter did it ever truly exist. I think google have gone on record to deny the sandbox but certainly there did seem a long curve for new sites to rank. What do webmasters think of the sandbox in the current climate?


11:32 pm on Jun 19, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

IMO, the "sandbox" was never a literal sandbox, with a set time limit etc. Instead it was an effect of the (then newly introduced) need to build authority and trust before a site could rank. Today, freshness factors have modified the situation, but there is still a need to build authority and trust, especially for query terms where freshness is not a strong factor.

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