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Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
"ninety percent of everything is crap"
-- Sturgeon's Law
especially where Google has trouble assigning original author credit in duplicate/scraper site situations
Or do you believe this was just a smokescreen for something much different?
Is this type of site, provided it's not a major brand, asking for Panda trouble due to not concentrating on one category? Does Panda think you can only be good at one category or "expert" on one topic?