Frustrating to see a site dominate the top half of the serps, with pages that only have an address, company name, and then 6+ ads or referral forms surrounding it. Common, old complaint, I know..
I have been trying to figure out why these pages rank so well. One thing they are doing is they have a link that says "click to see the phone number" - but instead, it brings up another huge referral form, that you have to click through and say 'no thank you' to get your information..or you have to fill out the form.
i think this probably makes them have an attractive bounce rate to a spider, or algorithm, but i think it is hugely spammy and manipulative to a human, and not user-friendly.
Would anyone agree? I am thinking of filling out a webspam report on them, but I want to see if this seems really questionable to anyone else.