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Different anchor text pointing to the same page is pretty common and can be innocent - but it could also be the kind of manipulative SEO that Penguin doesn't like if it's over the top.
So are you saying too much variation in external and/or internal could cause a penalty ?
Different anchor text pointing to the same page is pretty common and can be innocent - but it could also be the kind of manipulative SEO that Penguin doesn't like if it's over the top.Most of my sites are generally small, straightforward business type websites with a limited number of pages. I usually have a main menu and a footer menu with text links like "About Blue Widgets". These would appear on every page.
As I remember, the Historical Data Patent talks about anchor text that is not diverse enough, or anchor text that is too diverse.
[edited by: tedster at 2:12 am (utc) on Jun 13, 2012]
Some of my pages have as many as 30 different related phrases linking to them internally.
I'm changing some of my links from this:
I'm not sure this is helping at all today, but the site wasn't penguinized or pandalized either.
Google won’t penalise for mywebsite.com anchor or non keyword specific anchor text like “here” or “more” no matter how much you have
The key here is anchor text diversity because with naturally acquired links there is always diversity as they come from different sources and are written by different people.
I am not sure why you feel so. Despite different people writing them, most often they are influenced by the keywords in the title or h1 of the page they link to. This is more natural.
"more information" (about subject I've spent the last two paragraphs discussing) >> link to fragment on Page A
"more information" (ditto, with different subject) >> fragment on Page B
"more information about red widgets" (which I've spent the last two paragraphs discussing) >> fragment on Page A
"more information about blue widgets" (ditto) >> fragment on Page B
"red widgets" (which are related to but not directly mentioned in current discussion) >> link to Page A (whole page or fragment)
"blue widgets" (arising out of different discussion) >> ditto
"red and blue widgets" (where current discussion gives rise to question of red widgets only) >> Page A
"red and blue widgets" (ditto, but blue widgets only) >> ditto