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However, if your competition has a lot of links, that could make a difference, if they're legit.
I konw that Larry Page would consider this to be blasphemy, but Google needs to move away from backlinks as a major factor in its algorithm.
Can a site rank successful in Google's SERPs even without a large number of external back links.
joined:June 3, 2007
joined:June 5, 2012