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Google will launch a tool to disavow unwanted links

2:40 pm on Jun 6, 2012 (gmt 0)

Matt Cutts told at SMX in Seattle that Google will develop in the following months a tool to disavow unwanted links to your website. I think this will help some sites recovering and also make your competitors harder to hit your website. [searchengineland.com...]
What will the impact look like ?
2:13 pm on Jul 24, 2012 (gmt 0)

SnowMan68 wrote:
So because Google, genius of geniuses can't seem to devalue it on their own....we have to deal with Negative SEO with no recourse?

Currently, yes, which is why webmasters have been asking for something like the tool being discussed in this very thread.

3:29 pm on Aug 6, 2012 (gmt 0)

10+ Year Member

We've come so far, since Jan-06-2012. [webmasterworld.com...]
3:37 pm on Aug 6, 2012 (gmt 0)

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Just like there's social signals, tools like these are great signals to the SE's.
Let's not limit their exceptional algorithmic brilliance with ours.
5:22 pm on Aug 6, 2012 (gmt 0)

5+ Year Member

I'm afraid to use the spam reporting tool too much cause it might give the impression I'm a crybaby

It's probably people like you that are causing these false positives in the first place.

Let Google figure it out on their own. They don't need grandma looking over.
6:05 pm on Aug 6, 2012 (gmt 0)

10+ Year Member


Feel better now?
9:53 pm on Aug 6, 2012 (gmt 0)

@mike2010 - I think you misunderstood something, I don't use the spam reporting tool(edit: for competitor sites). I see allot of BS domains in my "neighborhoods" like
with obviously spammy content meant to make a quick buck BUT I don't report others. Using a disavow tool though, as I was trying to say in the post you're quoting, could be used by Google to determine junk sites in much the same way as a spam report.
4:17 pm on Aug 14, 2012 (gmt 0)

10+ Year Member


You can use nofollow for outbound links to show you don't trust the website the link points to.
It is about time there was a reverse. If a site you don't trust points to you, you should be able to signal 'nofollow' in reverse, either in webmaster tools or a txt file like robots.txt.

When we originally wrote about this in January the thought was exactly like your describe PCink. But what we also wanted to make sure that just in the event 'nofollow' was not enough that they would also 'noindex', thus the TOTAL BAN so named disavow link tool came to mind. And isn't it only fitting that a new 007 movie is coming out in September, I believe.

I've looked at and used the Bing Disavow Tool a bit and it is rather cumbersome and awkward. We should have a report that shows links to our site and have the option, right then and there, to check a box to disavow. Not have to switch back and forth and back and forth between screens.

In the same token we should be able to say to those that we've disavowed, you know, "you've gone to rehab", "you've gone through the program". You've done your time, so we'll bring your back into the fold and allow you to link back to us; but have a tool that we can easily click in order to keep up with them. Just to make sure they don't do it again.
12:34 am on Nov 1, 2012 (gmt 0)

5+ Year Member


This tool is online since mid october see:

5:46 pm on Nov 11, 2012 (gmt 0)

5+ Year Member


This tool is online since mid october see:


Thanks for the link, but I think this is sooo dumb in general. Does google even THINK about things beforehand ?

like....duhh. This now means webmasters will have to do more work to see if their competition is deliberately throwing their site on bad link sites....so now everybody has to be all super paranoid, checking everything all the time. Why make it harder for us? Evil webmasters use stuff like SEnuke ...which means we'd have to remove our site from hundreds if not thousands of sites at once.

Google should use their head and just NOT penalize anybody's site that appears on one of these link-lists or whatever. Like I said, any webmaster could throw their competition on these sites.

Google's not using their thinking caps here.. much more work for us.
8:59 pm on Nov 26, 2012 (gmt 0)

5+ Year Member

I only see this 'disavow' tool available by searching for it directly....not located in Webmaster Tools anymore... or am I missing it ?
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