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For example; if a search term is low volume, is it possible that google is MORE likely to return larger, well branded sites, possibly at the sake of less relevance?
Or are people seeing larger brands with less relevant content ranking across high volume keywords as well?
Bottom line this definitely shouldnï¿½t have been happening and begs the question whether these are rigged results.
...however, an update within the last year, according to this statement enabled the g algo to make quality judgements about sites returned on long tail searches...
I also want to encourage anyone who is concerned about competing with "big brands" to simply focus building "a" brand, and it doesn't necessarily need to be big.
...simply focus building "a" brand, and it doesn't necessarily need to be big. One sign of success would be an increase in searches for your business/website name.