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Googleís Matt Cutts announced the news a short time ago on Twitter, calling it a ďdata refreshĒ that impacts less than one-tenth of a percent of English-language searches.
Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches.
[edited by: Robert_Charlton at 6:30 pm (utc) on May 26, 2012]
[edit reason] added links and attribution [/edit]
[edited by: Robert_Charlton at 6:49 pm (utc) on May 26, 2012]
[edited by: Robert_Charlton at 8:27 pm (utc) on May 26, 2012]
I can guess a lot of people were hit this way. A lot of people have not recovered from this iteration because you will need to build back up your back links since many lost all/most of their back links from the penguin update, especially if you were only backlink building using 1 method such as spammy blog networks, link wheels etc.
anyone who reported being affected also noticed a big crawl increase
That is hard to say and depends heavily on your site. I would suggest you take a good hard look at your backlink profile. Does anything seem un-natural? Do you have all blog links on sites that seem to have been developed only for the purpose of linking out?
Is there any anchor stuffing going on?
I had a lot of links coming from forum signatures using a keyword phrase as anchor text. I removed them, but they are still showing up in WMT. Do you think that I will have to wait until they don�t show in WMT to see the effects of the change?
I also saw the content from one page of a site that I am working on, on multiple pages of another site. There is also a link back (using the URL of the page as anchor text) to the page that my content is on. This is on many pages of their site. Do you think that this could be causing duplicate content issues and also too many links to a page coming from another site?
I also see a couple of web directories linking to the home page of the site using the title of the site as anchor text from different categories, in some cases from many different categories. Could these links be affecting me in some way?
From one of my pages, I had several images linking back to the home page using the alt text as the anchor text. The alt text for all of these images are similar, and they are phrases that I want the page that the images are on to rank for and not the home page. I had these links for several years and don�t think that they were causing a penalty but I am not sure. Do you think that Penguin is taking a close look at links, both internal and external, and may have seen this as over optimization?
Also, could using the same anchor text (e.g. great widgets) a couple of times on different pages (Page A, Page B, Page C) to link to the same page (Page D) from the body text of these pages when on the whole there aren�t too many internal links (these three links would be over 15% of all the internal links) also be considered over optimization. Before Penguin, I don�t think that I was penalized for this but I was wondering if you think that this is something Penguin would target?
Do you think that I will have to wait until they donít show in WMT to see the effects of the change?
Also, could using the same anchor text (e.g. great widgets) a couple of times on different pages (Page A, Page B, Page C) to link to the same page (Page D) from the body text of these pages when on the whole there arenít too many internal links (these three links would be over 15% of all the internal links) also be considered over optimization. Before Penguin, I donít think that I was penalized for this but I was wondering if you think that this is something Penguin would target?
If its being over done then it could be a cause for over optimization. Try to cut back on areas where it may seem redundant. Read it out loud and ask a friend if they think those links would be useful.
I just found something odd in my backlinks in WMT. I have inbound links for 98 pages of my site from another website. When I try to click any of these inbounds, I get an OpenDNS "phishing" warning and it won't go onto the site. So I went through a proxy, and the site appears to be a sort of directory that's tracking traffic increases/decreases on various sites, including mine. Just a sort of junk site.
Worst case, these links were probably devalued. Google wont really punish a site for low quality links, they will simply disregard them. You could try removing them, but I doubt that will get your ranks back without building up better links.