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Avoid breadcrumbs to reduce keyword density/stuffing?

     

smithaa02

2:36 pm on May 24, 2012 (gmt 0)

10+ Year Member



While google officially recognizes breadcrumbs...should they be avoided if they have your main keywords in them?

Obviously google has been cracking down on stuffed pages...so wouldn't a breadcrumb hurt rather than help? Especially if your 'detail' pages don't have a lot of unique content? (sometimes unavoidable)

tedster

5:23 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I think breadcrumbs are important usability feature - and using decent keywords can be important for the visitor, too. If the page has a lot of content, I'd just lower the keyword count in that content, going to more pronouns and synonyms.

Atomic

6:00 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with Tedster. No way would I remove breadcrumbs for a reason like that. I did however experiment with going from absolute to relative links. That alone improved my density a percentage point on some pages.

Wlauzon

6:47 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you want to give up usability for your customers/users, it might have some tiny effect. I think it is a pretty silly idea actually. I never heard of any of the search engines applying any penalty for breadcrumbs.

deadsea

6:48 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd be worried about keyword stuffing if my breadcrumbs were:

Widgets > Green Widgets > Shiny Green Widgets

I'd pair it back to

Widgets > Green > Shiny

or

Home > Green Widgets > Shiny

or

Home > Green > Shiny
 

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