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301 redirecting Penguin-affected pages?



8:04 pm on May 23, 2012 (gmt 0)

5+ Year Member

If a site had for example 50 links with the same anchor text point to a page, then this site redirected the page in question with a permanent 301 redirect to another site - would the final destination of the redirects (the external site) be hit ?

Robert Charlton

8:43 pm on May 23, 2012 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Common wisdom regarding penalties and 301s has been that if your penalty is link-related, then redirecting a page might simply cause the penalty to follow you.

In the case of a redirecting a page with 50 same anchor text links, I think Google would consider this a particularly sneaky thing to do and probably hit you harder. This is in fact already a common spammers' technique. I think it's pretty clear now that Google can detect the components.

Where Penguin penalties are for content issues, like keyword stuffing, the content in effect vanishes when the page is redirected, so Google would perhaps consider other issues, and various additional questions might come up... eg...

- Is Penguin page based or domain based?

- Did the keyword stuffing once push up the page enough the link credits you'd be redirecting are undeserved?

...that kind of question.


9:57 pm on May 23, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

If it's 50 links out of 100, you may well have a problem. If it's 50 out of thousands, probably not.


3:21 am on May 24, 2012 (gmt 0)

10+ Year Member

I didn't know that...

So if a page was hit, I should let it rot as 404 not found, take the content from it and build a new page?


7:08 am on May 24, 2012 (gmt 0)

5+ Year Member

So if we removed the affected links and left the 301 in place would the ranking come back to the page which was affected or should we delete the affected page that was being redirected

Igal Zeifman

7:46 am on May 24, 2012 (gmt 0)

Yes the "bad link juice" will travel via the 301 redirect and hit the destination page.
In the end the "bad links" are the source of the problem and if you redirect them they still stay a part of your DN link profile and will be connected to the new URL they are pointing to.

Tried it - it doesn`t work.


12:41 pm on May 24, 2012 (gmt 0)

Is this penalty (let's call it penalty for whatever it is) on page basis? I have always thought it is a devaluation across the site?


3:29 pm on May 24, 2012 (gmt 0)

5+ Year Member

From my experience page by page


12:56 am on May 25, 2012 (gmt 0)

10+ Year Member

if you 301 to another site then it no longer points to you - wonder how that works

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