Welcome to WebmasterWorld Guest from 54.227.14.23

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Can a Penguin penalty be caused by internal links ?

     
8:01 pm on May 23, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:Dec 30, 2009
posts:107
votes: 0


Is the Penguin penalty possibly caused by anchor text on the internal site links (not external links) not being diverse enough. E.g all links point to a particular page using the same anchor text. Could this be a reason ?
8:31 pm on May 23, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 3, 2002
posts:2575
votes: 0


I'm working on that possibility. If a site has "too many" in bound links using a certain phrase, and you also overlink using that phrase throughout your site (possibly in a sitewide navigation), then I feel like it could trip a spam filter. Some of the Penguinized sites I've looked at use the targeted phrase in sitewide navigation and/or have a dozen+ links from the homepage to internal money pages (sometimes multiple links to the same page with varied anchor text).
8:57 pm on May 23, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Aug 4, 2008
posts:2944
votes: 182


If you have an unnaturally high proportion of external backlinks with the same anchor text, then Penguin may devalue ALL links with that anchor text, both external and internal. If so, the loss of "juice' from the internal links would cause a bigger rankings drop than otherwise.
9:09 pm on May 23, 2012 (gmt 0)

Full Member

5+ Year Member

joined:Aug 23, 2008
posts:294
votes: 0


seems that Perguin is about overoptimization ... backlinks anchor text, keywords density, and I think that includes internal links...
12:21 am on May 24, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 16, 2010
posts: 3813
votes: 29


In my case, I think it is definitely a combination of over use of the keyword phrase on the page, and the use of the keyword in INTERNAL links from other pages on the site.

The page used to rank about number 9, but then dropped out of the SERPs and instead the home page is ranking in its place.

That is for the plural version of the keyword. For the singular version of the keyword, it still ranks in the same place.

All the internal links that use the keyword text used the plural version.
12:37 am on May 24, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 28, 2005
posts:3072
votes: 27


backlinks anchor text, keywords density, and I think that includes internal links

Absolutely.

The difficulty is in finding the right balance, and how to steadily dumb down those effects, whilst maintaining, then building traffic back.

Really folks should not be so clinical about these factors working in isolation. A site full of backlinks covering all possibilities in many cases is not good UI. In some cases it can be. You've got to think Panda to , ie a good user experience.

But as usual I'm seeing brands getting a free ride through this, so it seems trust/brand signals cause such a weight of benefit. Nothing new here - just reinforcing what's been said before by others.
7:03 am on May 24, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:Dec 30, 2009
posts:107
votes: 0


Yes brands dont appear to have been affected, especially when they pay loads with Adwords
8:52 am on May 24, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 3, 2004
posts: 6113
votes: 10


E.g all links point to a particular page using the same anchor text.

I have two sites that were badly hit and I am as certain as I can be that it was caused by overuse of keywords in internal links.

One site lost more than 80% of its traffic. The other about 50%. On this one I weeded out a lot of the links and (with a slight upturn in traffic) there are signs that it will recover as a result.