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360 characters in the title element?

     

neildt

9:26 am on May 21, 2012 (gmt 0)

5+ Year Member



How can a website rank first page for many competitive phrases when it is having around 360 characters in the homepage meta title ?

Why is Google allowing this ?

tedster

4:24 pm on May 21, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I think the main reason is that Google's first interest is in serving their users with websites that answer their query terms well. They're NOT running a contest where all the contestants need to "obey the rules."

I do expect to see the algorithm for overstuffed title elements get tighter in the future - wise webmasters would back off now, not later. Pyt the secondary keywords in the content area, not the title element.

[edited by: tedster at 1:05 am (utc) on May 22, 2012]

lucy24

10:32 pm on May 21, 2012 (gmt 0)

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



I think the main reason is that Google's first interest is in serving their users...

It isn't so much the length of the title as its uniqueness or otherwise. If every page on a site starts with "The Widget Place -- Buying and Selling {Unique Content Here}", it becomes useless for readers using tabs. But if you put the unique and meaningful content at the beginning, it doesn't really matter how much ### trails along after it.

Looking at the top of my screen right now, I see 8-10 characters per tab. Thank you, WebmasterWorld, for not naming all these pages something like "WebmasterWorld forums -- Google SEO -- {Unique part here if there's room for it}" :)

And this is something that a spider with the brains of your average Ukrainian robot can spot in an instant. I should like to think it plays at least a teeny role in The Algorithm.
 

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