We're adding a 'What makes us different' section consisting of 8 small two sentence paragraphs to our site. We feel that they are very important points for our customers to read in our increasing competitive marketplace.
If we put them on the homepage, I would imagine that they are more likely to be read than if we just have a nice button linking to a new page. However, I also think a new page would be a good idea since it would be a target landing page that Google would see as more relevant to any queries thank if it was mixed up with all the rest of the homepage content.
Im thinking that if I take the 'always design for users' philosophy I should incorporate them on the homepage but if I take the SEO approach I should put them on their own page with a nice attractive CTA linking to it (although this will also now be competing with our primary CTA on the page.
Any insights/suggestions would be greatly appreciated.