A friend of mine who has no money to spend on SEO got some advice from an SEO buddy (or should I say hack). They want to rank better in local markets. So they made 30,000 new pages – all the same except for a couple of words (e.g. city and state). Then they added these pages to the 75 page site. I thought I would ask WebmasterWorld and then send my friend to this page. Hoping for a bunch of feedback... In light of Panda and war on over optimization why are SEO “experts” still using this technique?