Hi,
I searched the internet and I can't find a good solution for the following challenge that many webshops face:
--> The normal internal link structure is based on categories.
--> All products link to their brand name page, so a second internal link structure is created.
I think this is a very good solution, but, there is one challange: there are webshops who want to have their brand name page split into categories.
Example
For example: if you have a car occassion site. Your normal navigation consists of "small cars", "vans" and "trucks". All the cars within these categories will link to the brand name page. For example: this site has 200 Volvo's, 100 Volkswagen's and 10 Fords. All the volvo cars will link to the "volvo" page, all the volkswagen cars wil link to the volkwagens page and so on. Volvo will be the most important brand, because 200 pages are linking to Volvo.
Now comes the challenge: with the structure above, I will miss the pages where brand is combined with category, for example the "volvo cars" page, the "volvo vans" page and the "volvo trucks" page. Those pages are important for customers looking for a specific category of volvo's.
The problem is that if I combine all the brands with the categories, I'll get a major amount of extra URL's. How to deal with this situation? I would like to be relevant for the customer, but I don't want to get banned by Google...
I hope someone could help me out!
Thanks in advance!
Best Regards,
Robert
