Wrong Page Listed in SERPs

[jebernier]

Quick Question,

I have two pages on my website describing widgets. One of them is our Widgets Product page and the other one is a widgets how to page.

We I do a search in Google for the term "widgets" the How to page comes up, I'd rather have the widgets Product page come up.

Is there anything that I can do to make this happen?

Thanks-in-Advance,

John

[edited by: goodroi at 2:11 am (utc) on May 10, 2012]
[edit reason] Please no keywords [/edit]

[tedster]

Common issue - and the best answer I can give you is "not usually". You can play around with the on-page semantics and backlinks for the two pages, but that's getting dangerous these days. You're probably better off to wait for Google to do better.

[jebernier]

Thx tedster.

I didn't think there was anything I could do. As long as people are getting to the website I guess it's a good thing.

Maybe I can put a link on the Widgets How To page back to the main Widgets page?

John

[edited by: Robert_Charlton at 8:18 am (utc) on May 11, 2012]
[edit reason] examplified keywords [/edit]

[Planet13]

Is this a recent phenomenon? Or has it always been this way?

If you aren't sure, then you can look in your google analytics and see if there was a distinct drop in traffic starting on a particular day.

I experienced something similar and I am pretty sure it was due to Penguin, and if your page was "replaced" in the SERPs on a particular day, it MIGHT be due to the Penguin update.

But you wouldn't be able to tell unless there was a distinct drop in traffic to that page starting on a particular day.

_{In my case, it appears that my landing page was replaced by my home page for the PLURAL form blue widgets due to Penguin. The singular form still ranks.}

[g1smd]

Make sure that the page that ranks has a prominent link to the other page you want people to look at. Check your analytics to see how effective that turns out.

[jebernier]

Thanks for the suggestions everyone!