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[edited by: tedster at 3:53 am (utc) on May 7, 2012]
Seriously, some of us are going insane here with their business shut, and they can't look to a guy in next cubicle and see that what they preach AGAINST is exactly what Adwords is REQUIRING?
You certainly don't have to put keywords in h1 tags, page titles, landing page URLs and 6 to 12 spots in your content in order to get a decent Quality Score.
[edited by: indyank at 2:38 am (utc) on May 10, 2012]
[edited by: indyank at 2:49 am (utc) on May 10, 2012]
I think you're spot on about the aggressive anchor text. If your anchor text is an exact match for your page title, part of your URL, your H1 tag and half a dozen terms in your content, that's probably going to look unnatural. Particularly if there are a lot of them.
[edited by: gouri at 3:09 am (utc) on May 10, 2012]
From what you've said..I would consider a site that has links like yours, to have been waiting for a fall and living on borrowed time..
[edited by: gouri at 3:30 am (utc) on May 10, 2012]
If you had a wikipedia like title - "Baseball Cards" and have a lot of exact match anchor text in links, Penguin might still not be affecting you provided you have a decent number of anchor text variations in a few other links.
Gouri, if it was your competitors site, their backlinks, their "sigs", their forum profiles..
If you could see all of that, as clearly as you can see your own..would you say.."Hey!, that looks pretty spammy, over optimised and manipulative to me"..?
If the answer is "yes, you would say that"..
[edited by: indyank at 3:47 am (utc) on May 10, 2012]
If "Baseball Cards" is in a forum signature and every post contains that as the anchor text and you don't have a lot of anchor text variation, would it be better not to have a link with "Baseball Cards" as anchor text in the forum signature?
1) You can make alterations to your titles, if feasible. See examples above.
2) Get more natural links. Links with anchor text as the company or person's name, "here" etc.
If either of the above is not possible, you are left with no choice but removing those forum links. If the forum or its section where those links appear is not relevant to your site, it is better not to have them. This is more so in your case as your site or domain name is unfortunately a money keyword. If it is a brand name like say "Amazon" or "google", I still wouldn't mind leaving those links with anchor text as "Amazon" or "Google" in places that you visit as it is a natural branding exercise.
What are some of the top things that you could see webmasters doing to demonstrate being a real company / brand. I mean strong things.
Not everyone wants to put their company phone number and registration details up online, but maybe they have to. What else should folks be looking at as "must have's" ?
I have a website that received the initial email in Webmaster Tools back end of March regarding unnatural links. I had like many purchased links along the way, not many at all. I therefore removed EVERY ONE, a quick task, easy. I also ensured that any links to our website from other owned websites of ours included a no follow. My reinclusion was declined. I stated that there are no other links that I had anything to do with. They then sent a personal email listing some links that they highlighted were causing this issue. None added by me and then looking at the "more sites" spreadsheet in Webmaster Tools it shows many many more, where directory sites have added our website probably because we were listed page 1 for major insurance terms for many years until March 2012. The old addage if a few top sites are listed it must be good to buy a listing!
[edited by: crobb305 at 1:08 pm (utc) on May 10, 2012]
[edited by: indyank at 2:00 pm (utc) on May 10, 2012]