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[edited by: tedster at 3:43 am (utc) on May 9, 2012]
What About Panda and Penguin?
Singhal said that Googleís algorithms arenít perfect (hence the 20,000 experiments a year). He looks at bad queries every day (and encouraged the audience to let him know about them! So, add them to comments to this post and weíll forward them along). But when asked specifically about Panda and Penguin, two of the latest high profile algorithm changes, he said that data has shown they significantly improved the number of high quality sites being returned in results. They are not only refining what signals they use in ranking, but are improving how they gather and tune the signals themselves (so signal quality is higher). They are constantly looking for aberrations in signals.
At the end of the day, he said, site owners need to take a hard look at what value their sites are providing. What is the additional value the visitor gets from that site beyond just a skeleton answer? Ultimately, itís those sites that provide that something extra that Google wants to showcase on the first page of search results.
significantly improved the number of high quality sites being returned in results.
How come our perception is so different?!
There just throwing PR propaganda at us. Ask yourself this, Compare your ability to find info with Google now versus 3-4 years ago.
My answer is simple. 3-4 years ago I could do a search and find mostly everything I ever needed on Page 1. Yeah, there would be a few crap pages in the mix, but I would be happy with page 1. Now a days I go 3-4 pages deep to be similarly satisfied.
[edited by: tedster at 4:53 am (utc) on May 30, 2012]
[edit reason] avoid specific search terms, please [/edit]
Looking at the serps in my area, what I perceive is a kind of dumbing down of the results. Big brands, rather than being authoritative, cover hundreds of subjects
My answer is simple. 3-4 years ago I could do a search and find mostly everything I ever needed on Page 1
[edited by: tedster at 8:56 pm (utc) on May 30, 2012]
Google is now calling these sites 'web spam'.
This is the worst work I've seen from Google in the past decade.