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google traffic dropped 20%, but conversion rate goes up



5:11 am on May 1, 2012 (gmt 0)

5+ Year Member

We are US based ecom site, since last Friday, April 27, 2012, we noticed that our google traffic has dropped about 20%, but the conversion rate has gone up about 80%. Has anyone else noticed such pattern? Can this be possibly related to recent google changes?


1:56 pm on May 1, 2012 (gmt 0)

If your traffic has considerably dropped but your conversions are increased, I would look at your recent content updates or Paid Search campaign adjustments. Take a look at your referring domains and the traffic from them to find out where you've lost traffic and where you've gained conversions.


2:03 pm on May 1, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

...and your complaint is? Count your blessings, because not many others are seeing this pattern.

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