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Wanted to share this since long time...it seems this is the right forum so now posting here.
Though it might held true for established websites...but still need your thoughts on the same.
Based on the close analysis of all the sites that we own. On an average google is effectively sending non-branded 4% traffic. I have excluded navigational search queries and brand search queries. So core keywords only contributed to 4% of overall SEO visits. This does not include visits generated through SEM.
I have purely segregated the SEO campaign effectiveness into brands and non-brands. We rank among top 5 for almost 95% of our keywords targeted.
Apart from bookamrking, we would also like to know how to encourage loyal visitors to visit website through direct navigation and not google.
[edited by: Andy_Langton at 12:29 pm (utc) on Apr 29, 2012]
1. Handling more clicks itself through properties that it owns (youtube, blogger, maps) and handling more queries itself through one box (movies, weather, facts).