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Can't find unique phrase in title even after it is indexed

6:45 pm on Apr 21, 2012 (gmt 0)

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if i cant a particular pages on google search which have very unique title after they get indexed any where in top 5 pages of google..... but find another pages from the same site instead but at a lower rank......

is it sign of a penalty by google?
10:42 pm on Apr 22, 2012 (gmt 0)

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WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Please explain what you mean by "can't find", and what aren't you able to find? Eg...

- are you searching for the exact title... or for a phrase contained in the title that you think ought to rank because it's included in the title.

- are you searching for the phrase with or without quotes?

- does the html text content of page contain the vocabulary used in the title.

Is the page itself in the index? Apart from text in the title, have you searched for any other unique text strings on the page itself, searching with quotes.

Have you tried checking using the site: operator to see if the page is listed. The site: operator is buggy, but it sometimes helps.

Also, what do you mean by "very unique"? Are the words in the title made up... or is the word order or combination unique?

Do you have freely given editorial links from relevant pages you don't control linking to these pages?

How long have the pages been up? Etc. Please give us some background.
12:13 am on Apr 23, 2012 (gmt 0)

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WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

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It's not a google penalty, it's a sign that the wrong page is perceived as your best option for any given search term. This happens a lot when the index page is deemed a stronger page from your site than the article page just because it contains the title and a link to the article but is more established, higher rank etc.

The index page is deemed stronger from your site but it obviously isn't JUST about the topic, there are other articles on the index page too, so it ranks lower. Google doesn't think the index page is explicitly about that keyword set.

Good news, the index page will eventually drop the title/link to that article as you write new articles and your article will rank more highly than the index page did. Some MAJOR sites get around this by changing the link to the article from the index page into an image without alt tag so that the anchor text is not seen on the index page, which means this won't happen.