Thank you for that informative post. It is really helpful.
I am thinking that I could change the title tag to (1) Tips to Accelerate Widget Building or (2) Construction and Design Tips to Accelerate Widget Building.
Would these be better title tags?
I'd probably go with (1). This too, though, depends on other factors.
I was first thinking of going with (1) as well, but after I posted, I began to think about some of the other factors (when I read “depends on other factors” in your post, I thought that you were reading my mind), and after thinking about them, I think that (2) might be the better title tag.
I wanted to mention what some of these factors are and see what you think.
(1)Many of the phrases that this page is trying to rank for have the word construction
in them. I think that to rank for these phrases, it may be good to include construction
in the title tag? Having it in the h1, and the plural version in the meta description and an h2 tag may not be enough to rank for these phrases. I also have the word a number of times in my body text (sometimes alone, sometimes as part of a phrase), but without it being in the title tag, I think that it may be hard to rank for these phrases.
(2) There are also phrases that contain a synonym of construction
as part of the phrase that the page is trying to rank for. I am thinking that to rank for these phrases as well, having construction
in the title tag may help?
(3) I was thinking that if I add construction
to the title tag, I could use a word related to it in the h1 instead of the word itself. That way there is less chance of over optimization. Do you think that this is a good strategy?
(4) If I include construction
in the title tag, I also have to include design
because the page talks about both. I wouldn’t be able to use a related word or synonym where it appears in the meta description, h1, and h2 tag because it wouldn’t fit in that well. This would mean one more mention of the word design
in one of the more important parts of a webpage.
(5) If I look at the synonyms of design
, one of the words that is considered a synonym is construction
. I am thinking that having these two words in the title tag when they fit in well might be good. They may help to strengthen the theme of the title tag and the page?
(6) The page is also trying to rank for phrases that include word(s) related to design
in them. I am thinking that this might be another good reason to have the word design
in my title tag?
I know that I asked a lot of questions in my factors above, but I would appreciate your thoughts. This page used to receive very good traffic, but now I think that it may be over optimized and then it’s a question of which title tag would be the better one to go with.
The link that I have from another page on the site with accelerate widget building
as the anchor text is an exact match phrase. I have read in a couple of places that this is being looked at by Penguin. I could add words to the anchor text to make it a related phrase. This would also create more variety between the anchor text and the title tag of the page being linked to. Do you think that this is a good idea?
If I go with number (2) as my title tag, then there is also more variation between the title tag of the page and the anchor text (Tips) of the navigation link to the page. Do you think that this would be another good reason to go with number (2) or even if I used number (1), there is enough variation between this page’s title tag and the navigation link’s anchor text?
I would really appreciate your thoughts.