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New sitelink format today with less descriptions

   
7:03 pm on Apr 12, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yesterday:

Title [clickable]
Green URL
Description of site linked above
SiteLink1 [clickable] SiteLink2 [clickable]
SL1 description SL2 description

Today:

Title [clickable]
Green URL
Description of site linked above
right-arrow-icon SiteLink1 [clickable] hyphen SiteLink2 ... [clickable]
7:25 pm on Apr 12, 2012 (gmt 0)

WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member



There so many sitelink formats out there these days, that I'm never quite sure which is new and which isn't :) Pretty sure I've seen those before though.I believe Google has some sort of "confidence level" which affects the size, number and format of sitelinks - so changes could indicate a change in that confidence level.
12:52 am on Apr 13, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've been seeing the one you marked as "Today" for quite some time.

Here's how I have seen it in the past:

Result #1 (if sitelinks are available) would have what you marked as "Yesterday."

Result #2-5 would have what you marked as "Today" if sitelinks are available.
10:05 am on Apr 14, 2012 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



New sitelink format tomorrow with more descriptions.
New sitelink format next week with short descriptions.

etc. It's Google's business, focus on yours for better results.

Sitelinks tend to occur when a page is perceived as an index or authority piece and has aggregated a greater amount of rank in relation to the rest of the site. This happens naturally when your category links are sitewide.