joined:May 8, 2011
Ok so the past few months I been noticing sites at the top of the SERPs that don't have any of the keyword phrase in the page itself for the phrase I am searching.
I searched through the page source and there is zero occurrences of the keyword phrase, and even parts of it.
The categories do match. But in no way do the phrases themselves correlate with one another to be even near a match.