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Google Traffic Fluctuations Every 6 to 8 Weeks

9:13 am on Apr 8, 2012 (gmt 0)

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Hi, I understand Google has been busy tweaking its index, especially after release of Panda. But I don't quite understand the reason to the constant traffic change on my site.

Some background:
My site unfortunately was hit by Panda 1.0 but after coming back in Panda 2.3, I started to notice Google traffic fluctuation every 6 to 8 weeks. I have never seen this kind of ups and downs during the site history.

When traffic picked up, I would see traffic stayed at a certain level until it gradually started to drop a few weeks later. Then traffic would stay low for another 3 to 4 weeks until it would suddenly skyrocket by 20% or more. So far, I have seen no fewer than 3 of these fluctuations.

If it helps, these are some G referral numbers (approx.):
5600 (August to Sept 2011)
4300 (Oct to Dec 2011)
5800 (Jan to Feb 2012)
4500 (Feb to April 2012)

I don't really think my site popularity would change so much during such a short period. In fact, I started seeing my site popularity surging due to the influx of links from leading tech blogs. Would it be something on my site that had been causing these roller coaster ride?

I really would like some ideas as I'm running out of options. Thanks guys!

[edited by: Robert_Charlton at 8:19 pm (utc) on Apr 8, 2012]
[edit reason] edited at poster request [/edit]

11:56 pm on Apr 9, 2012 (gmt 0)

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WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 27, 2003
votes: 140

The first step is to look at little closer at the data - and if you don't have the data, then make sure you start collecting it!

There are five basic data points you need when it comes to analysing search traffic:

- Referrals (you'll be collecting this data already)
- Keywords
- Landing pages
- Rankings

Armed with this data, you can start to pose much more specific questions, get a more accurate diagnosis, and start to take action.

Your question could become any of the following (and more!):

- The pages that rank in SERPs keep changing
- My rankings keep fluctuating for the same landing pages and keywords
- My CTR drops every few days

The more precise the problem, the more actionable the recommendation! :)