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For some reason my site is doing well in google.au Not bad - only half a world away! Why would I be getting traffic from Australia when my site is UK?
The gist of it is that there are a bunch of town names that have either identical or very similar spellings, and I believe that some queries get modified by Google and/or sent to a different country because there are no local sites satisfying the query.
This seems to show up the most relatively soon after an update has rolled out. I think this may be Google "calibrating" the results, but that's a guess.
So, is their geo-intent related to your queries, or could there be? (Eg, ecommerce results might get localized simply because Google wants to return local results first).
...suggesting perhaps a test of geo-intent among, eg, former British Empire countries having similar place names.
[edited by: tedster at 7:04 am (utc) on Sep 21, 2012]
The other mystery is why Zombies appear all of a sudden
Those are usually one page engagement for 0s (zero seconds).
Time to get out my galaxy tab 10.1 and start testing for better mobile useability.
[edited by: xcoder at 10:23 pm (utc) on Sep 21, 2012]
So now when we have the zombies figured out, how does google start sending zombies that doesn't convert and then switch to "real people"? Do they send mobile traffic for 30 minutes and then desktop people for an hour? Does Google not just retrieve search results and send it to anyone who requests it or is it personalized even down to what phone you have?