How often do sitelinks update?

[member22]

I know it is all done algorithmically but does anyone know how long it takes google to change the site links of a website ?

Is the order internal link structure I see in the webmaster tools the order it is suppose to appear in.

Thank you,

[netmeg]

I don't think anyone really knows how often they update. And they appear to differ sometimes depending on the query. What you see in GWT is sort of a sample, I think. As far as order - every time I've looked, mine have been in the same order in the SERPs that they are in GWT, but there's probly no guarantee.

[chrislloyd515]

Looking at the March Search Quality Highlights blog post. Sitelinks are updated "on the order of weeks". That's the only mention of a timeframe I've seen


[insidesearch.blogspot.com...]

[Robert Charlton]

I feel that the Sitelinks change occasionally when Google's testing something that involves user preferences... either on google.com or on your site.

Sometimes the change sticks, and sometimes it doesn't.