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Multiple internal links in one page to same content - bad?



5:16 pm on Mar 18, 2012 (gmt 0)

Is having multiple internal links in the same post linking to the same content a bad thing? Let's say in two scenarios - one: multiple links with the same anchor text. Two: multiple links with different anchor text.


8:52 pm on Mar 18, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Hello Quser - welcome to the forums!

No, it's not "bad" to have two links to the same content in the same post - I assume you mean blog post, correct? How Google treats the total amount of PR transferred is another question. Some testing about a year ago showed that anchor text influence only transferred through the first such link, but other testing since that has seen this shift.

Since there is no easy way to test PR transfer at this level, the studies I know of used anchor text to measure. That may be a flawed approach, but it's all we seem to have. An interesting evolution here came up where the two links used different page fragment identifiers (#topic at the end of the same URL). In that case, it seemed like both links transferred anchor text influence.


11:57 pm on Mar 18, 2012 (gmt 0)

Thank you.

I'm actually using a Wordpress plugin that adds the links to the words I specify.

In this case, I probably should minimize the link number to only 1 unique link per post. And probably the number of links in the first place.

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