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Which region are you in?
Have you looked at your analytics, in particular the funnel in GA?
Is there consistency of "value" in your inventory versus others ?
What are the retailing trends in your region?
It's almost as if people collectively decided to hold off purchases for the week...
Amazon could sell spaceships starting Monday and they'd rank ahead of nasa
A lot more folks have matured to know where to shop now without going via the SERP's, even though it doesn't explain the volatility you express.
Here's what I haven't seen analyzed: Is the no-change (zombie) traffic coming from the very same keyword sources?
The frustrating part is that I can't seem to figure this direct traffic source.
I see so many anomalies which I always attribute to my own lack of knowledge
India, but targeting US traffic