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Huge spike in Kilobytes downloaded per day - started 19th jan 2012

     
5:00 am on Mar 7, 2012 (gmt 0)

5+ Year Member



My site got hit by "Page layout algorithm improvement" on 19th jan 2012.

Initially, I lost about 30% of my search traffic but traffic is sinking down till that date and by today I have lost almost 60% of my search traffic.

There are two things I have noticed:

1. I have been noticing HUGE spike in "Kilobytes downloaded per day" under crawl stats from the day my site got hit and this trend is still continuing.

Screenshot: [tinypic.com ]

What this tells?, I am very confused about it. Does the same thing happening with anyone else or I am the only lucky one? :D

2. Interestingly, I did not have any above the fold ad and the worst part is that I was using only a single ad unit on my site 336x280. It was in the middle of the content.

Do not know what makes Google think that my site has lots of ads and should get pandalized.

Looking forward to your suggestions and would like to hear your experience on the same.
7:10 pm on Mar 7, 2012 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My first guess is that the timing (same day as Above The Fold) is coincidental and you're suffering from some other malady.

I'm not clear about our wording, however - are you saying you have only content about the fold and no ads until the visitor scrolls?

The crawling spike is quite mysterious - but it does seem to say that Google continues to take a close look. That could be a good thing - at least they didn't write your site off.
8:44 pm on Mar 7, 2012 (gmt 0)



corepartner wrote:
1. I have been noticing HUGE spike in "Kilobytes downloaded per day" under crawl stats from the day my site got hit and this trend is still continuing.

One of my company's sites also saw a large increase in kilobytes downloaded per day a little after the middle of January, but it also saw a huge increase in pages crawled per day.

Unfortunately, I'm convinced both of those were/are the result of an issue with a calendar application on the website. (Nearly 500k URLs discovered on a site with just over 1k actual pages, nearly 10k of those indexed—essentially "empty" and duplicate. I swear I noindex'ed those pages, too... *mutters*)

--
Ryan
9:37 pm on Mar 7, 2012 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.

If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

[googlewebmastercentral.blogspot.com...]

If first occurance was back in January, it does seem to be taking a bit longer than "several weeks".
2:06 am on Mar 8, 2012 (gmt 0)

5+ Year Member



I'm not clear about our wording, however - are you saying you have only content about the fold and no ads until the visitor scrolls?


Yes. Ad was showing in the middle of the article after 500 words.
 

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