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[edited by: tedster at 3:28 am (utc) on Mar 2, 2012]
Are we all going to get rid of breadcrumbs now?
High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.
The tracking software I use on a site of mine tells me the #position the keyword is in when clicked on. Checking the SERP myself I rank #9 for a major keyword phrase. However, I never have clicks on this position. My clicks come in at positions 11, 12, 14, 15, 18, 20, 21, and 22. I cannot figure out what real position I rank for. This has been happening for a couple of days. Before this I ranked #12 when checking the SERP myself and I was getting clicks at that position according to the tracking software. But, I was not getting very many clicks that I would expect at that position. Now I am getting more clicks even though my position is fluctuating wildly.
you really can't define "the position" where you rank anymore. Frustrating? You bet. But that is today's reality for a great number of query phrases.