Forum Moderators: Robert Charlton & goodroi

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Many blogs on one domain or separate domains for each

         

joliett89

12:40 pm on Feb 25, 2012 (gmt 0)



I have some affiliate programs, as well as niches / sub-niches / microniches, and some other names related to these programs / content that I want to use to find the best keyword and try to sent some traffic and hopefully get some conversions through Wordpress blogs. I have some money that I can invest in domain names, but I was also thinking about getting just one and running separate sites under one domain (possibly Wordpress multisite).

So instead of:


domain1-with-keywords.com
domain2-with-keywords.com
domain3-with-keywords.com

I would have something like this:

domain-with-no-keywords.com/keywords-related-to-blog1
domain-with-no-keywords.com/keywords-related-to-blog1
domain-with-no-keywords.com/keywords-related-to-blog1

I am wondering how much of a difference this would make, and if it would be better to invest that money up front, or just stick to version two with only one domain, and see how it goes (in the and I can stuff with with 10 - 15 blogs etc). I would like to use keywords in the name (sub-sites, just like I described above <keywords-related-to-blog1> etc), then go down to titles, meta descriptions, h1 and h2, keywords in the content, image names, alt descriptions etc. I would like to have probably around 5 posts per page (150 - 250 words each), and then go down one level (page depth) and have some more specific keywords over there too (so the top site would be: ford, chevrolet, audi; site below it: ford focus, chevrolet cobalt, audi tt etc; I may even go one level lower to: red ford focus, red chevrolet cobalt, red audi tt etc.)

Thats basically what I want to do. What is the difference, in the long run (probably after 3 months or so) of haveing separate domains vs just one domain with multiple blogs (I want to keep the content fairly fresh etc too, maybe update it with new post once every 3 days or so)?

Thank you.

goodroi

11:51 pm on Feb 26, 2012 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I can make a case for combining resources into one domain or splitting them into separate sites, it all depends on your personal situation.

-Google tends to classify searches (informational vs transactional, etc.) If you have an e-commerce site you can get a boost for a search term like "buy widgets" since Google assumes the consumer is looking for e-commerce sites. This would be a possible reason to keep separate specialized sites.

-Google is looking for site trust signals. Google has developed way beyond simple backlink analysis. They are now trying to figure out which sites are trusted and which ones are not. Trust signals are hard to come by. This would be a possible reason to combine your multiple good sites into one great site.

There are many other issues to consider (more efficient running one site, possibly losing backlinks when combining sites, etc.)