Hi there, Everyone:
Question: Am I just thinking too much?
I have two ecommerce sites.
Site A had an 11% increase in Unique Visitors in December compared to October (which was expected)
Site B, the traffic peaked in October, and unique visitors DROPPED 4% in December compared to October.
Granted, Site B saw a 15% INCREASE in visitors in October compared to September.
I am a bit concerned about this: I have a fear that google might be "classifying" my ecommerce site as an educational site and is sending me unqualified traffic (I do have a lot of resource information on the site - and I have a crummy ecommerce conversion rate.)
I have heard that google tends to give a boost to "resource" sites during September and October because school is back in session and google considers a lot of the searches done at that time to be for educational purposes.
What would you look at in google analytics to help understand the problem better? Now with so many search terms being obfuscated by google, it is much harder to tell how much traffic is being sent by certain terms.
Thanks in advance.