Thanks for the input my friend:
October would naturally be the "end" of the discretionary spending coming into the holiday season, though there should be positive spikes in or around black friday and cyber monday.
I haven't looked at sales by date, but in terms of traffic, definitely the first two weeks of October had higher
traffic than the Black Friday / Cyber Monday period.
However, traffic peaks for us on December 12th, as do sales, which is DEFINITELY a Christmas shopping day.
In terms of ecommerce conversion rate, October was .19% (yes, I do know that is abysmal), November was .25% (improving, but still horrible), and December was a paltry .39%
Man, with these kinds of conversion rates, I would have to quadurple them just to get them up to the level of "mediocre".
This last holiday season, despite some "media" reports was pretty flat IN GENERAL.
Well, I would definitely say I had been hearing those media reports you mentioned. It seemed strange that there was so many reports that ecommerce was expected to grow by 15%. And then I would look at my 30% in organic traffic and it definitely left me scratching my head...