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Google Search With Personalised Results, Google , People and Pages

     
2:51 pm on Jan 10, 2012 (gmt 0)

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Google Search With Personalised Results, Google+, People and Pages [insidesearch.blogspot.com]
We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:


1.Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
2.Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
3.People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
Search plus Your World will become available over the next few days to people who are signed in and searching on [google.com...] in English.

3:06 pm on Jan 10, 2012 (gmt 0)

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Just reading Danny Sullivan's article here: [searchengineland.com...] and wondering whether this is the end for all non-advertising publishers. How much more difficult is this going to make it to get a worthwhile position in organic search results?
3:55 pm on Jan 10, 2012 (gmt 0)

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This certainly does explain Google's move to use all SSL connections for logged in users.

It is, on first appearance, a bit unsettling. I reserve judgment for now, because a lot of times my first reaction to any change is resistance and suspicion - and then over time I can appreciate it.

There is also some gentler news to take in here - an easier way to opt-out:
We're also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.
4:02 pm on Jan 10, 2012 (gmt 0)

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"reading Danny Sullivan's article"

if this G trend of pushing all of its content forward continues, Googlebot will soon become just another scraper with not useful return for the scraped webmaster and will get blocked.
4:03 pm on Jan 10, 2012 (gmt 0)

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keep screwing with the sauce........
4:03 pm on Jan 10, 2012 (gmt 0)

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"With a single click, you can see an unpersonalized view of search results."

and how many of your average Joes and Janes will bother ?
5:21 pm on Jan 10, 2012 (gmt 0)

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Yet another way of squeezing out the small publisher. Google now has an excuse to manipulate search results however they want for each individual user. If I've said it once I've said it a thousand times...Don't count on Google to continue to bring you new users forever.
5:40 pm on Jan 10, 2012 (gmt 0)

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Problem is this sort of stuff only works with ever increasing levels of surveillance.
5:49 pm on Jan 10, 2012 (gmt 0)

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bait to lure more Webmasters onto Google+ ?
5:54 pm on Jan 10, 2012 (gmt 0)

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bait to lure more Webmasters onto Google+ ?

I second it, however, to me G+ is not as sharp as FB to suggest related "Circles"
FB is always on target, but G+ finds a whole bunch of people totally unrelated to my biz or personal affinities.
6:28 pm on Jan 10, 2012 (gmt 0)

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Looks like more dilution of our rankings as social yick yack drowns out real, valuable content.

As an example, I'd rather read the encyclopedia entry about the civil war that to listen to a class room of 12 year olds give their interpretation and wise cracks.
6:42 pm on Jan 10, 2012 (gmt 0)

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@Panthro
Exactly!

Now, we're all going to have to start giving Google+ more attention, whether we like it or not.

All those people not logged in will be encouraged to do so, locking people into the Google system.
7:15 pm on Jan 10, 2012 (gmt 0)

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This is the only way we going to get rid of the google's monopoly when they shoot them self in the foot with all this social non sense . Mark my words.
7:19 pm on Jan 10, 2012 (gmt 0)

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When I search I dont want Personalized search I want to see stuff I dont know or new also, so that will not be a hit here for sure and its also a little creepy, like the book/movie 1984.
7:36 pm on Jan 10, 2012 (gmt 0)

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"Now, we're all going to have to start giving Google+ more attention, whether we like it or not. "

No, we don't.
Most having given G everything it craved for over the years has brought it where it is today.

Enough is enough !
7:43 pm on Jan 10, 2012 (gmt 0)

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@Staffa - That's the problem: Not enough people are *not* giving G[+] [more] attention; not enough people will "opt out" of G[+]

(Not enough people will opt out of voting for Democrats and Republicans and vote for independents.)
7:58 pm on Jan 10, 2012 (gmt 0)

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Here at the Big G we are going to add stuff to your results that you already know! That's helpful huh?
9:17 pm on Jan 10, 2012 (gmt 0)

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We’re transforming Google into a search engine that understands not only content, but also people

If Google understood me they would stop trying to "personalize" my search results.

We're also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

Is the "unpersonalized view" the default or available to those not logged in?

...
9:50 pm on Jan 10, 2012 (gmt 0)

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Two things you can always count on from WW, thought provoking information and irrational Google hate :-)

The web is, of course, all about personalization so if Google doesn't do it someone else will. They might be doing it wrong but it seems to me that they don't have any choice but to try it.

The attempt at integrating Google+ is also a no brainer. No doubt most of us here are aware that social media has cut into search in terms of how people find information online in a big way. Any search engine that doesn't find a way to deeply integrate social signals is probably going to be left behind. You might even say that user interaction is the new pagerank.
9:58 pm on Jan 10, 2012 (gmt 0)

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@albo

I know but I have to vent it.
I can NOT for the life of me understand why some, specially in this community, are still advocating to pay the piper while it's obvious that soon, for most, there will be no more tune to dance to
10:01 pm on Jan 10, 2012 (gmt 0)

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The web is, of course, all about personalization

I thought it was all about information.

If Google doesn't do it someone else will

I have no objection to Google or anyone else offering it.

But I want to opt out, thanks.

...
10:08 pm on Jan 10, 2012 (gmt 0)

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But I want to opt out, thanks.

I want the base option to be "Opt-In".

To me, opt-out always means the developers* have so little confidence in their products that need to do all they can to force users to use the "stuff".

*That's any developers, not just those at Google.
10:57 pm on Jan 10, 2012 (gmt 0)

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I agree with Donna, the social stuff is nonsense. We don't need google plus we have facebook already. Social is a fad, if I am searching for things I don't care what my friends like. This may irritate people which may make the way for others to try to get into search.
12:17 am on Jan 11, 2012 (gmt 0)

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I absolutely hate using social media but I am on it all day, it is just part of my job. My followers, fans, circlers would probably be shocked to know the last thing I want to be doing is getting social with them.

When I retire from making money on the web I am off the social media grid except for maybe a small circle of close "real life friends" I'd keep in touch with on facebook - you know, like a person not making their living on the web.

But for now the game is build out Facebook and Google + pages, grow more and more targeted twitter followers, spit out thoughts to my followers, all to get posts and sites tweeted, liked, +1'd or be left behind the ranking and search curve.

+1s, Likes, retweets etc.. are the new links. I gave up complaining about it and just do it because I have to and it sucks.
12:55 am on Jan 11, 2012 (gmt 0)

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I am an individual. I do not want to be part of the herd of internet sheep.

Why on earth would I want my search results to reflect what my Facebook friends (many of them I haven't seen since high school) affect my search results?

What a joke!
12:56 am on Jan 11, 2012 (gmt 0)

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I like this. Since you have to be signed in, it affects well under 10% of searches, I guess that will grow now, but I wonder how much?

What's really amazing is how fast they've moved on this. It seems like the G+ pages (like facebook fan pages) just launched and now the G+ is already fully implemented in personal search results.

This new stuff opens up lots of opportunities to get a head start on slower moving, really big competitors.

One added plus, the toggle button turns off all personal search results when you are logged in, which wasn't easily done before.
2:23 am on Jan 11, 2012 (gmt 0)

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Doesn't matter really if we love it or hate it. It is what G wants it to be.

Game on!
3:34 am on Jan 11, 2012 (gmt 0)

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One wonders if Panda has had been put on hold to get this out the door....
12:35 pm on Jan 11, 2012 (gmt 0)

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I hope they get their posteriors kicked by antitrust regulators.

Personally I switched to Bing two years ago. Unfortunately it seems I am only one of a few.
1:12 pm on Jan 11, 2012 (gmt 0)

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Looks like general consensus is "Like it or not, we got to jump on the band wagon!"
Which I have done and do not regret.

That's a reasonable statement:
You might even say that user interaction is the new pagerank.
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