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Google Updates and SERP Changes - Jan 2012

     
7:36 pm on Dec 31, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



< continued from: [webmasterworld.com...] >

i tried to sprinkle different variations of one phrase onto each page

if the target phrase was "big red widgets" then the page might have a couple mentions of each of these

big widgets
big red widget things
big widget things
big red things
red widgets

plus an exact match in the <title> and <h1>

[edited by: tedster at 12:31 am (utc) on Jan 2, 2012]

11:33 pm on Jan 14, 2012 (gmt 0)

10+ Year Member



Oh... if only...!
12:47 am on Jan 15, 2012 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



remarkable changes

Nothing remarkable.

My speculation is we're still 5 - 10 days away from an update, and it's behaviour may be modified to take into account the current "rolling update elements". It's still wait and see time.
7:39 am on Jan 15, 2012 (gmt 0)

5+ Year Member



Something is already in progress. Positive for me again on all my properties.Right on schedule if you ask me.

[edited by: Donna at 8:06 am (utc) on Jan 15, 2012]

9:03 am on Jan 15, 2012 (gmt 0)



Main key word of my site dropped from 12 to 20. One of my competitors who was punished for -60 came back to first page. Another site went up with a lot of side-bar exact match keyword anchor text back links.
9:41 am on Jan 15, 2012 (gmt 0)



aamirkhan

I would suggest that you have had a penalty more than been affected by an algo update. If you were making $100+ per adsense site I would imagine you have been flagged up in some shape or form for unnatural seo or such like.
2:44 pm on Jan 15, 2012 (gmt 0)



organic traffic for my main site is dropped by 2/3.
3:10 pm on Jan 15, 2012 (gmt 0)



No changes at all here.

I'm waiting for the next Panda re-run. I made so many positive changes that there is no way that I don't see some recovery from Panda after the next re-run.
3:41 pm on Jan 15, 2012 (gmt 0)

10+ Year Member



Can some of you chime in with a more quantitative assessment.

I gained on 354 terms. Lost on 297 terms. This is out of ~4,500 terms. Aggregate ranking positions up: 529.5 (e.g. a sum of the number of placements across all positive terms - a move up on 3 terms of 2 placements would = 6). Aggregate down: 314.1.

Looking at my top 50 KW phrases by traffic there was not major change (mostly under 1/2 a position). No measurable impact on overall SEO traffic. Sales are steady without measurable change.

I definitely see a fair bit of change since 1/4. Is this a massive update? Not for me. I agree with @reseller. Some sites are not going to be up and others down. The devil is in the details.

My site is ~2,500 pages of original content with average word count of 2,500. Lots of resources on this property.
5:56 pm on Jan 15, 2012 (gmt 0)



Google traffic up around 10% - 15%... I don't think it is Panda...
8:41 pm on Jan 15, 2012 (gmt 0)

5+ Year Member



Hmm. Maybe the reason the Google traffic to the first person health story on my hobby site quadrupled is because a lot of SEO sites targetting medical stuff with huge numbers of pages have been dumped. I've never had an individual page singled out for a huge gain like that (from 200 to 800 a day) before. It has been online around three years and wasn't getting 50 people a day last summer.
9:02 pm on Jan 15, 2012 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I don't think it is Panda

Hard to tell. Overall traffic is holding, specific core keywords down, some considerably.
9:17 pm on Jan 15, 2012 (gmt 0)

5+ Year Member



Not entirely sure why we're giving names to particular updates that we don't know anything about. If anything the 4th of Jan could by Google turning down the dial post holidays.

On the plus note, I've just seen a heavily Pandalised Australian site return for a good majority of it's primary keywords. However this could have been another type of Penalty on "top" of Panda, since there's still a large number of keywords suppressed onto Page 2-4. Positive movement though.
9:26 pm on Jan 15, 2012 (gmt 0)



I see massive crawling of my pages (very massive, up to the point of slowing down the site - not that it matters to the 50 daily visitors). There has also been a HUGE drop in indexed pages - both on site:url.com search and Webmasters Tools in-sitemap indexed pages.

My keywords are still holding strong on the fifth page after the -50 penalty from September.

Whether you call it Panda, Ozzie, or Freddie, something big is about to happen.

nadavs
9:32 pm on Jan 15, 2012 (gmt 0)



Still way too early to call anything... but, traffic is up 50% over the last two hours...
9:58 pm on Jan 15, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Folks

Time for a short break and a blast from the past.

Just wish to say that suggesting names for Google updates isnīt something new at all. Back in October 2005, I suggested here on WebmasterWorld to call a Google update as "Update Bacon Polenta" :-) [webmasterworld.com...]

Furthermore I recall we had in October 2005 an open channel to report directly to Matt Cutts and Google our observations about Update Jagger [mattcutts.com...]

Back to the current update :-)
12:31 am on Jan 16, 2012 (gmt 0)

10+ Year Member



Furthermore I recall we had in October 2005 an open channel to report directly to Matt Cutts and Google our observations about Update Jagger
You recall correctly, those were the days ... gone forever I feel.
12:59 am on Jan 16, 2012 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



traffic is up 50% over the last two hours

How big is the data sample and is it still sustaining?
1:22 am on Jan 16, 2012 (gmt 0)



averaging about 40%... today compared to last week... in an otherwise stable site. Started at 11am PST. Significant enough sample size to be statistically relevant.
1:48 am on Jan 16, 2012 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



40%... today compared to last week... in an otherwise stable site

... but this site is Pandalized Y/N ?
1:54 am on Jan 16, 2012 (gmt 0)



yes Pandalized in Feb 2011...
2:15 am on Jan 16, 2012 (gmt 0)

5+ Year Member



Is it US focused or International Lenny?
7:56 am on Jan 16, 2012 (gmt 0)



I had some rollercoaster here, in the end of last week lost rankings for some phrases and lost about 20% traffic, now this change got rolled back. Worst thing is that I have no idea what did I do wrong/good :/
8:25 am on Jan 16, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've also been seeing changes since around the 4/5 of January. I have a pandalized website that originally lost around 50% of traffic and now with this update, have lost an additional 50%. So, the websites currently at just 25% of traffic.

We are talking around 20,000 visitors to now around 5,000.
8:39 am on Jan 16, 2012 (gmt 0)

5+ Year Member



Same here garyr_h, you have basically posted exactly what I was going to say.

Traffic down 50%, then hit again for another 50%, all pages that made any money are now receiving virtually no traffic.

Google really is trying to squeeze a lot of people out of the market. By the end of this year I can see a lot of webmaster forums starting to lose traffic as well, simply because there may be a lot less webmasters about...
9:04 am on Jan 16, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



@garyr_h

I've also been seeing changes since around the 4/5 of January.

Those changes since 4th-5th January 2012 which you and the other friends have mentioned are what I refer to as Google's Ozzie Update. Because Google hasn't announced the said changes which has been taking place since 4th-5th January 2012 as a Panda update, we can assume until further that <this update> is an algorithm update but not necessarily a Panda update.

As the current <update> progresses we shall find out among other things whether it is a major or just a minor algorithm update.

Meanwhile, please keep those observations coming.

[edited by: Robert_Charlton at 10:16 am (utc) on Jan 17, 2012]

10:53 am on Jan 16, 2012 (gmt 0)



Starting very busy here inthe Uk today, ive never seen the site ever being crawled like this, I got hit with panda on october the 16th and there was a spike, that was nothing compared to what is going on now.
2:18 pm on Jan 16, 2012 (gmt 0)

5+ Year Member



Just did an Analytics "compare to past" for the last three days, week over week, on my Panda beloved site where I 301'd that dozen pages. The 301'd pages are up a dingle digit percentages, what you'd expect for the second week in January. But the native pages are up big, the smallest gainer in the top 25 was 37%, a couple were into the triple digit percentages.

Posted here rather than the 301 thread I started due to the timing. Something is happening, but my Pandalized sites (since Feb last year) show no changes.
2:22 pm on Jan 16, 2012 (gmt 0)

5+ Year Member



Effective Jan. 14th for my health care site:
-highly competitive phrase top term dropped from #2 to #8 (after having been at #2 for a year), 2nd top term went from #4 to #14.
-a ton of internal pages holding top 10 positions fell completely out of top 50, not sure how far, not driving traffic
-blog traffic disappeared almost completely (I find this strange, that is fresh content being socially marketed?)
-organic traffic down 75% over fri/sat last week

The site(s) I have observed affected, especially the pages that dropped out, definitely have stale static content. I have not dug into the user engagement metrics yet of the affected pages, but I can buy into the old content theory based on sites I've seen affected. Linking and social factors are solid for this site, wondering if that is what has kept my 2 top terms close (#8 and #14) instead of being blown away too? Anyone else experiencing similar? Any game plans for recovery?

Thanks,
Greg
5:28 pm on Jan 16, 2012 (gmt 0)



Feel for you Greg... best of luck! Hopefully you'll get through it quicker than most webmasters.

I posted here yesterday that we saw a big 40% improvement in traffic (still far from Pre-Feb-2011-panda) nonetheless a gain.... I'm going to hold off until I get some more data before posting more...
6:33 pm on Jan 16, 2012 (gmt 0)

5+ Year Member



SERPs showing really weak results (imo) for my primary terms. I can't imagine the serps holding. I am going to 'ready' some changes, but hold off on launching until I am certain that these are stable.

Bummer is we were mid-rewrite for much of the content on the site, just got 10 rewritten pages up Friday. Cache shows the old pages. Would've been nice to be able to see if the new stuff was affected.

The most puzzling thing to me is the loss of all the blog traffic, especially with the social promotion we do. Can't get much fresher than new, original, well written blog posts.
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