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Rank #1 organic, but not ranking in Google Products

   
8:26 am on Dec 29, 2011 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



Hi there, Everyone:

Our CATEGORY level page ranks #1 (and #2) for the KW:

"Name Brand Widgets"

In the organic SERPs Above the google product listings. But we aren't listed in the top PRODUCT listings.

Any clues why this might be? It's as if google is saying we are an authority on these name brand widgets so they make our CATEGORY page rank #1, but they have some problem with the individual products.

What is even more confusing is if you just search for the "name brand" (without the word "widgets") we are again ranked #1 and #2, AND google images displays images from our site.

One thing to note: We DON'T use the manufacturer's SKUs in our product feed, because we don't want to have to compete on price (and I feel if you include SKUs then you are basically going to have to compete on price in google products). We actually give the products whimsical names instead of using the product codes (this uniqueness MIGHT explain why we rank #1 and #2 at the category level for the brand name).

This might be in the wrong forum (I didn't know if there is a google products forum). I apologize if it is in the wrong forum.
2:34 pm on Dec 29, 2011 (gmt 0)



Planet,
A different algo ranks the Google Shopping results. It is common for a website to be in the position you are with discrepancies in their organic and shopping rankings.

Work on getting positive reviews on 3rd party sites like resellerratings.com. You don't have to use their pay service (I think it's kind of ridiculous because they charge you based on how profitable they think your business is) but you can still get all the benefit of having your reviews pulled into G shopping.

Also one thing I have noticed is products (with the same sku) that have multiple retailers selling them seem to rank higher than ones like yours where only one retailer sells them.
2:41 pm on Dec 29, 2011 (gmt 0)



Also I forgot to mention make sure you have the basics covered ie. descriptive title, good product descriptions, keywords on the landing page etc.

Also price is a factor in this algo so make sure your price isn't an order of magnitude higher than your competitors.
4:30 pm on Dec 29, 2011 (gmt 0)



One thing that I think is completely unfair is that third party seller for Amazon etc. get the benefit of the store reviews of Amazon (instead of that third party seller). This basically puts the third party seller number 1 in most cases. This should be changed so that the rankings are only for items sold directly from Amazon.
5:19 pm on Dec 29, 2011 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



Thanks for the tips, Brian0275 and Southerncentralrain.